Musical.ly debuts original mini-shows from NBC and MTV
Musical.ly begins its first original programming today – the first of a few to be deployed in the coming weeks. The company has signed original content agreements with Viacom Entertainment Group, NBCUniversal and Hearst Magazines.
We RAGE last month that the music video application could soon offer this kind of content, something that was Snapchat for a while. Media groups are currently withdrawing money from shows, but Musical.ly plans to start generating program revenue later.
Standout of Snapchat is the commitment of the user Musical.ly integrated in its content. Each episode of each program will be linked to a hashtag page full of user-generated reaction videos.
Both programs are launched today a shorter version of “Nick Cannon’s Wild ‘N Out” for MTV and a demo game called’ The DIY Fashion for ‘that will help users Musical.ly highlight tracks. On Saturday, another two shows will hit the app – another MTV series titled “Greatest Story Ever Party” and “Seventeen and the City” Hearst, which will feature things for young people in New York. NBCUniversal will start a celebrity celebrity social networking program in the coming weeks and plans to produce Telemundo series in the future.
Last December, Musical.ly claimed to have 40 million active users. So these new programs have an audience. Each exposure will be 2 to 4 minutes and listed in a trends section for 24 hours.