How to choose a logo designer
With a multitude of options, it can be difficult to find the right designer for your specific needs. Here is a guide to help you choose the best option when choosing a design logo. These points could also be helpful when hiring a web designer, a graphic designer or a designer for the case.
I do not want this issue to be considered self-promotion, but I’ve linked my own examples to show how I personally communicate to potential clients the value of my design work. For other designers, I hope this will give you an idea of how you can communicate the value of your work.
In no particular order:
Earlier identity projects will give you a good idea of the skill level of your designer and what to expect, but that does not mean that a new designer can not produce superior results. This point should be considered with all the other points mentioned below, in which case a strong portfolio is probably the best indicator.
For examples of quality design identity, see the logo of the day, where Jeff Fisher and I have a talented new logo every day.
2. Positive testimonials
Do you have positive testimonials from past clients and colleagues?
Be sure to check the validity of the tests that can be performed by searching on a web address or even by sending an email to the company. It is a good idea to check if the company still exists.
3. A meticulous design process
Do they have a logo design process that they follow or do they simply produce logos like fast food? A typical process does not take less than 48 hours to complete, which is why I wrote the article How not to design a logo that tells you to avoid design competition, logo manufacturers, etc.
Think about how long the logo design will be used – do you want to be designed (and even less desirable) in less than 48 hours? The logo design is not a grocery store and takeaway food so the logo design does not cost $ 5.00.
There is no “typical” schedule, because each client has different needs, but for small and medium-sized companies, an approximate guide is 2 to 6 weeks.
4. Prizes won / published work
Have they won prizes for their work? Is the work published in books or magazines? How do you recognize yourself in the industry?
5. A solid portfolio
What is the strength of your wallet? What is the actual composition of the “fake” logo? When I say “fake logos,” I mean logos made by fictitious companies, rather than real customers.
Drops of ink
Service costs are usually obvious what you will receive. In most cases, you get what you pay for, but do not take the price as the only indicator.
How much does it cost to design a logo? In my experience, this is the most frequent and the most difficult question to answer. This is because each company has different needs … the best approach is to create a customized offer for each individual customer.
7. Design affiliations
Are affiliated design associations or publications? This is a good indication of how dedicated they are to their craft, it is by no means essential.
For example, I am a member of the ANPP – The National Association of Professional Photoshop Logo Salon, an online gallery for professional logo design. Other affiliations could be AIGA, how or even a local design group.
8. Great customer service
Respond quickly to your emails? How do they communicate and have? A designer should provide excellent customer service throughout the process, from initial email to after-sales service.
Attention to detail, reliability, communication skills and time management are vital and go hand in hand with excellent customer service.
10. The right questions
A designer should ask several questions to determine their needs based on their business goals. The questions should revolve around the history of the company, the target market, competitors, business objectives, etc. For an example of the questions, check out my questionnaire for logo design.